Brand Manager - FMCG - IIMC / IIMB / IIMI / FMS

Location: Manila - 458963

Date posted 24 Aug 2017

Price: Free

Ad ID: 129346

Views: 12

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Job Description

Responsibility :

- Analyze how our

is positioned in the market and crystallize targeted consumers insights


- Take

ownership and provide the vision, mission, goals and strategies to match up to


- Translate

strategies into


positioning and go-to-market strategies


- Lead creative development and create motivating stimulus to get targeted population to take action


- Establish performance specifications, cost and price parameters, market applications and sales estimates


- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)


- Manage external marketing partners such as

agencies, digital marketing firms and production companies


- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues


- Oversee marketing and

activities to ensure consistency with product line strategy


- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research


- Anticipate bottlenecks


- Brainstorm new and innovative growth strategies


- Align the company around the

's direction, choices and tactics
Salary:Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Product/Brand Manager


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