Brand Manager - FMCG - IIMC / IIMB / IIMI / FMS

Location: Manila - 458963

Date posted 24 Aug 2017

Price: Free

Ad ID: 129346

Views: 12

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Job Description

Responsibility :


- Analyze how our
brand

is positioned in the market and crystallize targeted consumers insights

 

- Take
brand

ownership and provide the vision, mission, goals and strategies to match up to

 

- Translate
brand

strategies into
brand

plans,
brand

positioning and go-to-market strategies

 

- Lead creative development and create motivating stimulus to get targeted population to take action

 

- Establish performance specifications, cost and price parameters, market applications and sales estimates

 

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

 

- Manage external marketing partners such as
advertising

agencies, digital marketing firms and production companies

 

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

 

- Oversee marketing and
advertising

activities to ensure consistency with product line strategy

 

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

 

- Anticipate bottlenecks

 

- Brainstorm new and innovative growth strategies

 

- Align the company around the
brand

's direction, choices and tactics
Salary:Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Product/Brand Manager

 

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